Innovation, Marketing, Sales and Company Valuation

Companies That Invest In Marketing and Sales Capabilities See 30% Higher Revenue Growth.

Companies with better marketing and sales capabilities grow faster than their peers. Revenue growth at companies with more advanced marketing and sales capabilities tends to be 30 percent greater than the average company within their sector.

That means in an industry growing at 4.0 percent annually, a company in the top quartile of marketing and sales capabilities typically grows by around 5.2 percent.

In today’s competitive marketplace, growth is not only more important, but more elusive than ever, and companies must tap the full potential of marketing and sales to deliver better results.

This paper addresses marketing best practices that companies can adopt to drive top line growth, including:

  • Delineating between strategic marketing and communications.
  • Viewing marketing as an investment.
  • Understanding capability strengths and weaknesses.
  • Investing in high impact, institutional business and marketing capabilities.
  • Creating an operating model that embraces change.
  • Thinking strategically about marketing, technology, scaling and innovation.
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Quist Valuation was founded in 1984 and is a leading independent business valuation and securities analysis firm.

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