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May 15, 2007 Has blogging been compromised?
In today's Wall Street Journal - yes the old fashioned paper version - there is an interesting article about `Blogola'. Basically, the television studios are courting the so-called "mommy bloggers" to have them write about a new Warner Bros. sitcom and create a "buzz". They lavish them with a `day on the set', meet the cast, free stuff...in hopes that they will go back and spread the word through their blogs. It seems to me that this is further evidence that either blogging has arrived or the end is near. The more commercialized the blogging world becomes the less effective a resource it is for opening up discussions on topics, especially technical topics like valuation. How do you know that the blogger isn't being paid, selling advertisements or being asked to be a marketing tool for others? At Quist we write about topics that we believe are interesting to our clients and sometimes just to us. Recording our thoughts in this way helps our industry, reflects at times our understanding and most importantly is meant to assist our clients in staying on top of interesting issues. Will/is blogging failing due to "The New Adventures of Christine"?
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